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WHDL - 00009990
This action learning project analyzes the two and a half year lifespan of a small gift shop located in an upscale shopping and tourist district near San Diego, Ca. The study details why Coastal Cottage failed, what was learned from the years in business and what the research teaches. Sections include a history of the organization, environmental analysis, a literature review, project assessment, future actions, and reflections and conclusions. The lessons learned and discussed in the action learning project are intended to be applied to another attempt at re-opening the business.
This collection includes theses for the Master of Business Administration at Point Loma Nazarene University. These items were provided to the library by their authors with the permission required to make them freely available for access. These works remain the intellectual property of their authors.