Blessed Charity Ong

Works by this author

Language: English

Church brand book development and usage in Life Christian Ministries Manila

Blessed Charity Ong
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This production thesis intends to assist Reign in Life Christian Ministries Manila on their brand implementation as manifested in the development and usage of a Brand Book. Moreover, the project along with the procedures and processes can help community churches advance their creative communication strategy as evidenced in the study. The development and usage of Brand Book uses the Shannon-Weaver model of communication as a framework for the flow of the study. The study proceeds with ordered sequences beginning from the processes of Brand Book Development, Church Guided Usage and Evaluation.
English
Type: 
Thesis
WHDL ID: 
WHDL-00021090